I recently completed a brand guidlines project for WelcomeStay. They specialise in providing quality accommodation for holiday, corporate and contractor guests. It was all about making sure their brand stands out while staying consistent across every touchpoint.

Initially, I laid the foundation with a clear identity. I defined how WelcomeStay should visually appear, starting with a sharp, memorable logo that works across everything from website to business cards. I also selected a fresh colour palette that reflects the warm and inviting nature of the company.

For the typography, I chose fonts that give off that professional yet approachable feeling, ensuring the headers and body text are always readable and modern.

Lastly, I created templates and examples for the brand’s use across marketing materials, website, socials media posts and property brochures and even welcome kits for guests.

In short, these guidelines help keep the WelcomeStay brand consistent, professional and inviting so that their guests always feel at home even before they step through the door.

www.welcome-stay.co.uk