I had the wonderful opportunity to develop the complete branding for Home Spa London, ensuring it would resonate with their target audience and reflect the essence of their luxurious massage experience.

I started by crafting a visual identity that embodies relaxation and elegance. This included designing a sleek and sophisticated logo that captures the calming essence of a spa in your own home. I carefully selected a colour palette that featured bold tones which stood out in the massage market but it was perfect for a brand focused on wellness and self care.

The typography was another important aspect; I chose fonts that were both modern and inviting, making sure they conveyed a sense of luxury while still being easy to read. This set the tone for all communications, from their website to promotional materials.

It was a rewarding project that allowed me to create a brand identity that not only looks beautiful but also communicates the essence of relaxation and self-care, making it memorable for their clients. Now Home Spa London has a cohesive brand not only in London but Sydney too. The way the logo was designed was to allow the location element to be adapted when the company expands.